Everyone has days that seem easier to give up or hide away.

Our message is simple but complex.

Be the 0ne who proves your obstacles don’t define you and

Be the 0ne selflessly helping others when they facing obstacles of their own.

Be the 0ne isn’t just a tagline, it’s a movement. Wear the reminder for yourself and signal to others fighting their own battles that they’re not alone.

We are 0ne in this together.

Currently unlaunched, the 0ne token will be the symbol of our culture.

It will be launched via the Jup Studio Launchpad, which means the total token supply will be fixed. (new tokens cant be minted)

10% of the total supply will be locked for 0ne year to support ops and brand growth. 90% will go to the fair launch.

Final distribution details will be revealed closer to the launch date.

Stay Tuned.

A portion of sales revenue will be converted into 0ne tokens and locked away in The 0ne Vault until 13/05/2030, the first day of Mental Health Awareness Week.

Every hoodie purchase also comes with a 0ne Vault Key NFT. These keys can be accumulated.

The keys will unlock access to exclusive community areas and future utilities.

The main utility for the keys will be unveiled on The 0ne Vault's Unlock Day. The reason for this is UK legal restrictions for token promotion.